You know that educating your potential customers is an important part of marketing your products and services. What would happen if you create your marketing materials in French and present them to English-speaking people?
Those potential customers would quickly get frustrated and turn to other companies that communicate in a way they can understand.
Each of us has a learning style we learn best from. If we are taught in a style that is different than our preferred learning style, it can be more difficult to learn. It may seem like the information is in another language.
The 3 learning styles are:
- Auditory Learners
- Visual Learners
- Kinesthetic Learners
Auditory people learn best from what they hear, visual people learn best from what they see, and kinesthetic people learn best from movement and touching. Although each of us learns in all three styles, most people prefer one style over the others.
Adding photos to marketing products can appeal to the visual learner. Find a way to add photos to enhance your audio products and you will capture the visual learners as well as the auditory. Adding photos into your workshops will help your visual learners become better educated along with the kinesthetic Learners.
Effective communication is critical to creating new customers and keeping the ones you already have. Find ways to include elements into your marketing that addresses all three learning styles.
Would you like a hint at what your preferred learning style might be? Fill out this questionnaire and find out!
This post is part of Dr.Mani’s 30 Day Blog Challenge. Other participating blog posts include:
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