What Is the Best Digital Camera to Use for Marketing?

What Is the Best Digital Camera to Use for Marketing?

Posted on 02. Jan, 2012 by in Photo tips

Do you want to take photos for use in marketing your product or service, but you need a better camera before you can get started?

Do you need to discover what the best digital camera is for this purpose?

There are many factors to take into account before purchasing your next camera. Each type of camera has benefits and limitations in using them in the ways you desire. The price of cameras range from less than $100 to over $40,000. Canon and Nikon community arguments about which company makes the best cameras rival the same kind of battles between Apple and PC owners.

So, what is the best digital camera? The one you own right now!

Don’t use the excuse you need a better camera. Although more capable cameras can help you take better photos, you can also make significant improvements by applying concepts like composition, lighting, and exposure. Ansel Adams took masterpiece photos with a simple pinhole camera.

Here are some photos I have captured from different types of cameras:

Camera Phone

Enchantment BookMost people carry a mobile phone with them everywhere they go. Many of these phones have a digital camera built in.

I captured this photo of Guy Kawasaki’s terrific book, Enchantment: The Art of Changing Hearts, Minds, and Actions, while I was reading it at a restaurant. The camera I used was the one built into my smartphone, the HTC T-Mobile G2. I didn’t plan in advance to take the shot. I was able to do it on the spur of the moment because I had the camera phone with me when I thought of the idea. This photo is currently displayed on multiple websites of people who wrote and posted reviews of the book.

Software is available to enhance the capability of your camera phone. Photo editing software allows you to further enrich the images. Even Adobe Photoshop Express is available for iPhones and Android phones. High Dynamic Range (HDR) imaging is also now possible due to available apps.

Point and Shoot Camera

Linear Trail in Erwin, TennesseePoint and shoot cameras are what most people think of when they think of a still camera. These cameras are both compact and simple to use. Most of them can be carried in a shirt/jacket pocket or a pocketbook. When an opportunity arises that you want to record, the camera can quickly be pulled out of the pocket, pointed at the scene and the shutter button depressed. That is all there is to it!

Of course point and shoot cameras have gotten more sophisticated over the years. Some come with many of the controls that used to be reserved for the more capable DSLR cameras.

The camera I used to capture this photo of a trail I has hiking on was my Panasonic Lumix DMC-FX9. It was simple to pull the camera out of my coat pocket and take the picture while on the hike. The camera is thin, lightweight and fits in the palm of my hand. I like using the point and shoot camera anytime I don’t want my camera to be conspicuous or where carrying around
the more bulky and heavy DSLR camera and lenses is inconvenient.

DSLR Camera

2009 Richmond Jingle Bell Run/WalkThis mugshot was captured at a Jingle Bell Run/Walk with my Nikon D60 DSLR camera. This photo has been used on many websites, print marketing materials, as well as magazine advertisements for the nationwide event. Mugshots like this are great for many marketing uses.

Although the camera I used is an entry-level DSLR, it still allows more control and capability than most of the point and shoot cameras. It is also larger and heavier. DSLR stands for “Digital Single Lens Reflex.” The photographer sees exactly what is coming through the lens and filters of this type of camera. They usually have many lenses, filters and other accessories available. The larger image sensor that typically come in DSLR cameras provides higher performance including lower noise, higher sensitivity, and increased dynamic range.

Start using the camera you own today. Learn the basics of photography. Practice taking photos frequently. You will start creating pictures to use for marketing your products and services. You will also discover the features you desire in your next camera, when you are ready to make the purchase.

This post is part of Dr.Mani’s 30 Day Blog Challenge.

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3 Responses to “What Is the Best Digital Camera to Use for Marketing?”

  1. Carol Smith

    03. Jan, 2012

    Thanks for the affirmation that the best digital camera is the one you own.

    <y Nikon CoolPIX L20 is certainly adequate.The main disadvantage is that it operates on batteries instead of having a "recharging" stand and camera port.
    Carol Smith recently posted..What Is A Niche?My Profile

    Reply to this comment
    • Roger Carr

      03. Jan, 2012

      Carol,

      Your camera will work with two AA NiMH rechargeable batteries. That might be a way to reduce the disadvantage you mentioned. Thanks for visiting and commenting!

      Reply to this comment

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